Content Strategy
The content you create is the tangible manifestation of your Positioning. It should drive your commercial objectives in measurable ways.
To some extent, every company has become a media company. Your challenge in many ways is not to sell – it is to entertain.
Most businesses outside media and entertainment have not developed the creative capabilities needed to deliver a compelling content program on an ongoing basis. Many firms use agencies to work on specific campaigns, but these often lack the evergreen drumbeat needed to maintain and grow brand awareness. They can become disconnected from commercial priorities. Many firms skip storytelling and move straight to sales.
“Franchise” Development
Franchises are the episodic programs which tell your story across channels. This work includes creative development as well as production design. Embedded in each Franchise is a distribution and measurement strategy.
Channel & Distribution Strategy
Each Franchise has its own distribution plan. For example. some one might be long-form content exclusively for SEO purposes. whereas another might be 100% video designed for TOFU social media engagement Together. these distribution plans are the building blocks of an overall channel strategy for your marketing program.
Editorial Calendar
Each Franchise has a distribution plan including frequency and channel mix. Together. these plans are the building blocks of your overall production and publishing calendar.
We build organic AND paid strategies so that they work together as part of a wholistic marketing program. Growth marketing should be part of any organic content strategy and vice versa.
