This is where a marketing strategy should start. Positioning Strategy includes the foundational language that describes who you are, what you believe in, how you’re different, and everything in between.

Telling your story succinctly and with gravitas is hard.

We frequently observe stories that are either too a) vague (“what does this mean?”), b) undifferentiated (“every company says this”), or c) broad (“so, they do everything?”) to have any meaningful strategic or competitive marketing value.

It is difficult to ensure that internal and external messaging ties to Positioning Strategy.

We frequently observe that marketing and product copy does not consistently and accurately describe the same unique value proposition articulated in a firm’s Positioning Strategy. Not only is this a missed opportunity, but it decreases the effectiveness of customer acquisition and engagement efforts.

Brand Stories

We build brand IDs from scratch by workshopping your identity and then iterating on your Mission, Vision, Values and Value Proposition. Even though this could be considered one of the most creative, personal elements of a marketing strategy, we start thinking about how it will be measured from the beginning.

Written & Visual Narratives

These can be either for internal and external audiences.

Messaging Toolkits

Standardizing copy harmonizes your voice and building deliberate variations ensures that your story is told in the right ways on each differentiated channels.

Competitive Assessments

We evaluate the written and visual branding of peer brands and identify opportunities for your story to take hold in the competitive marketplace.

Positioning Strategy