What People Say.
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Matt Siegel…attributes most of his successful marketing career to two cultural staples: MTV and Jay-Z. Before overseeing marketing, sales, distribution and client service business for Aperture Investors, Matt‘s career consisted of digital innovation roles...
What Aperture Investors CMO Took From His Time at MTV and Roc Nation to the Investing World.
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Matthew Siegel…is bringing vulnerability to active fund management- an industry [he says] is designed to fail. An unusual CMO in financial services, he was previously the Chief Digital Officer of Roc Nation, Jay-Z's media company, and VP at Ripcord Innovation Studio.
Reimagining Active Management with Matthew Siegel
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[Aperture] has hired Matt Siegel, former chief digital officer at entertainment company Roc Nation, to build a digital and social media strategy to engage with investors and clients.
Ex-AllianceBernstein CEO: Inside Peter Kraus's new fund revolution
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Siegel was confident that social media marketing had more potential than the industry’s traditional approach of retaining salespeople and wholesalers to hawk mutual funds to financial advisors and retail brokers across the country over meals and golf.
Aperture Investors HBS Case Study