Content Marketing
This is how we execute our growth plan. Running your marketing program like a media company requires new capabilities, skills and resources.
The regular production, distribution and measurement of content means building new capabilities, teams and systems internally. These are culturally and functionally different from those used to run traditional campaign-oriented marketing.
There will always be priority campaigns that are time-boxed for specific objectives. But brand awareness, lead generation and customer acquisition are ongoing. The Content Marketing program you deploy must therefore be evergreen, with the flexibility to pivot and experiment along the way.
Content Production
We produce content on an ongoing or campaign-specific basis. We handle all formats, from short animated video to long-form written content.
Team & Process Design
We design a “production ready” team by assessing your current organization, identifying gaps, crafting new roles and deciding what to prioritize. This often involves the implementation of some type of Agile process that fits your organization as well as the imbuing of an analytical, measurement-oriented culture. We also assist in the hiring process where needed.
Martech & Workflow Design
We build your production, publishing and measurement workflow by helping you select an appropriate martech stack and by training and coaching your team on the process of content production and publication.
