Marketing Measurement
Marketing Measurement is foundational in all our work. When building content Franchises, we think hard about how we will measure them and for which specific objectives they will be used. When training teams, we imbue an analytical mindset and the belief that continued investment requires evidence.
We believe in measurable marketing and measurable results. We also believe that a good data strategy is not just about technology. It is about knowing what is important so that you can generate useful insights, not mountains of data you’ll never use.
Whether you’re a leader in a large organization reporting to your board or a startup reporting to investors, understanding and defending your marketing spend is no longer optional.
When you’re publishing content on multiple platforms against multiple commercial objectives, it can be difficult to create a wholistic view of your marketing funnel. Paid data is sometimes siloed from organic, and often organic content is not even measured in a way that would properly lend attribution for lead generation and conversation. Sometimes terrific content producers churn out content without a structured understanding of the marketing funnel, rendering their work less effective.
Brand Tracking & Media Listening
One of the best ways we know of to measure the effects of marketing programs. We develop social listening and media monitoring programs to track brand conversation and sentiment, campaign effectiveness, competitive benchmarking and trend analysis within your preferred client or with out own.
We build custom real-time dashboards across multiple data sources that track what’s important and visualize the marketing funnel.
Dashboard & Funnel Development
