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Later this month I'll give a presentation at Spredfast Summit in Austin, TX in a session called "The Risks and Rewards of Celebrity and Influencer Social Voices." If you're going to be in the area, please join us! In an attempt to share with those who cannot...

For the uninitiated, social listening refers to the practice of parsing the content being generated on social platforms (Twitter, Facebook and Instagram being the most common) for certain keywords, phrases, or other variable dimensions (e.g. followers of specific accounts, posts in specific geographic areas). So, for...

The minute they got rid of rotary phones everything went to hell. - Jay There it is. Jay's wisdom from the latest installment of Modern Family perfectly sums up the obvious social commentary and also inherent contradiction that comes out of Connection Lost (Season 6, Ep. 16). Everything has gone...

Re-posted from Mashable: This week, pages upon pages of commentary have been written about Facebook’s acquisition of Instagram, the astronomical valuation applied to the deal, and the competitive impetus for the transaction. But what’s most interesting is what it implies about Facebook’s perspective on content creation versus...

Re-posted from Forbes.com - Matthew Siegel On March 30, all Facebook Pages will be automatically switched over to the new timeline format. If you're a brand and you value your Facebook presence, you need to understand what this means. Timeline is an elegant and exciting new way...

For most of media history, we have been creatures of consumption. Large corporations and centralized distribution operations pushed a small amount of expensive, high-quality content at us. Think film studios, record labels, the big book publishers, etc. Because the tools needed to create content were...

In a previous post I talked about Edgerank, the algorithm Facebook uses to determine what shows up in people's Facebook feeds, and its importance to advertisers. I wondered why more attention wasn't being paid to it. Someone was paying attention, because the WSJ is reporting that...

In part 1, I defined a way of thinking about the differences between "websites" and "platforms". A platform, according to this writer is a pervasive utility - an application of real use that extends into many other, if not all, parts of the web. A...

Over the past couple of weeks, I have pondered the competitive threat that Facebook poses to Google and vice versa. This question is of course top of mind due to the launch of Google+ (which I love by the way). This post is Part 1...

A while back the social media set started to realize that just because someone liked your brand or artist's Facebook page, they wouldn't necessarily see everything you posted to Facebook in their feed. At f8 last year Facebook discussed their Edgerank algorithm (see a good overview from...