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Thanks [email protected] conversation that led to these musings. There are key principles from digital business and design that our political establishment should pay close attention to in the wake of last week's election. A little background...

Later this month I'll give a presentation at Spredfast Summit in Austin, TX in a session called "The Risks and Rewards of Celebrity and Influencer Social Voices." If you're going to be in the area, please join us! In an attempt to share with those who cannot...

Celebrity fan apps are all the rage, with many companies offering celebrities their very own apps at little-to-no upfront cost. While apps can be powerful tools for some celebs, they can also require considerable investment of time and resources, and should be pursued carefully, in...

For the uninitiated, social listening refers to the practice of parsing the content being generated on social platforms (Twitter, Facebook and Instagram being the most common) for certain keywords, phrases, or other variable dimensions (e.g. followers of specific accounts, posts in specific geographic areas). So, for...

<rant> There's too much talk about "strategy" followed by discussions of very tactical action items. Social posts, events, ad placements, etc. are NOT strategy. Strategy is the "what" - the high level plan for achieving an objective. Tactics are the tools and specific actions we use to execute a strategy...

ICYMI: Part 1 addressed the fragmentation of media, making it harder to reach audiences at scale. In the post-TV era, many more publishers are creating more content for more platforms, all of which have relatively smaller audiences. 2 + 2 used to = 4. Now 1...

I am NOT giving it away, but it seems many other folks are. I've been struck over the past few months by how many companies are not only willing, but eager, to produce VR content for celebrities FOR FREE. High-quality production for linear content is expensive; high-quality production...

The minute they got rid of rotary phones everything went to hell. - Jay There it is. Jay's wisdom from the latest installment of Modern Family perfectly sums up the obvious social commentary and also inherent contradiction that comes out of Connection Lost (Season 6, Ep. 16). Everything has gone...

Roku's announcements from this year's CES are a big deal. Fast Company has a comprehensive review and analysis here, but I wanted to briefly summarize and make a few points about what this could mean for the future intersection of content and technology (our sweet...