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Later this month I'll give a presentation at Spredfast Summit in Austin, TX in a session called "The Risks and Rewards of Celebrity and Influencer Social Voices." If you're going to be in the area, please join us! In an attempt to share with those who cannot...

I love finding irreverence in unexpected places. Today I was in a yellow cab and decided to take the survey. Not sure many other people have had that instinct, but I was delighted by the answers to the following question (especially option C): The other example that...

Re-posted from Mashable: This week, pages upon pages of commentary have been written about Facebook’s acquisition of Instagram, the astronomical valuation applied to the deal, and the competitive impetus for the transaction. But what’s most interesting is what it implies about Facebook’s perspective on content creation versus...

Re-posted from Forbes.com - Matthew Siegel On March 30, all Facebook Pages will be automatically switched over to the new timeline format. If you're a brand and you value your Facebook presence, you need to understand what this means. Timeline is an elegant and exciting new way...

I've been asked a lot lately about the process of marketing a new product. In particular, how does one go about generating initial buzz and adoption of a new consumer web or mobile application? Since this has been coming up a lot lately, I figured...

In a previous post I talked about Edgerank, the algorithm Facebook uses to determine what shows up in people's Facebook feeds, and its importance to advertisers. I wondered why more attention wasn't being paid to it. Someone was paying attention, because the WSJ is reporting that...

A while back the social media set started to realize that just because someone liked your brand or artist's Facebook page, they wouldn't necessarily see everything you posted to Facebook in their feed. At f8 last year Facebook discussed their Edgerank algorithm (see a good overview from...

[from The Comet] It’s true that independent musicians have access to a greater range of professional quality resources than ever before. It’s no secret that you don’t need a label deal to distribute music digitally, promote it online, or even sell custom merch. That said, the artists...

[from The Comet] The first Billboard chart was published in 1936, and the Top 100 list first made its appearance in 1958. Now, in 2010, a new crop of startups are tracking the data that’s important in today’s music business – not CD sales – but Facebook friends, Twitter...