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I titled this blog "Silicon Bowery" because my company, Indaba Music, has been located on the Bowery in lower Manhattan since 2006. We have space in a renovated building that used to be a flophouse called The Windsor Hotel. For those who don't know, the Bowery is...

I've been asked a lot lately about the process of marketing a new product. In particular, how does one go about generating initial buzz and adoption of a new consumer web or mobile application? Since this has been coming up a lot lately, I figured...

For most of media history, we have been creatures of consumption. Large corporations and centralized distribution operations pushed a small amount of expensive, high-quality content at us. Think film studios, record labels, the big book publishers, etc. Because the tools needed to create content were...

In a previous post I talked about Edgerank, the algorithm Facebook uses to determine what shows up in people's Facebook feeds, and its importance to advertisers. I wondered why more attention wasn't being paid to it. Someone was paying attention, because the WSJ is reporting that...

In part 1, I defined a way of thinking about the differences between "websites" and "platforms". A platform, according to this writer is a pervasive utility - an application of real use that extends into many other, if not all, parts of the web. A...

Over the past couple of weeks, I have pondered the competitive threat that Facebook poses to Google and vice versa. This question is of course top of mind due to the launch of Google+ (which I love by the way). This post is Part 1...

A while back the social media set started to realize that just because someone liked your brand or artist's Facebook page, they wouldn't necessarily see everything you posted to Facebook in their feed. At f8 last year Facebook discussed their Edgerank algorithm (see a good overview from...

[from The Comet] It’s true that independent musicians have access to a greater range of professional quality resources than ever before. It’s no secret that you don’t need a label deal to distribute music digitally, promote it online, or even sell custom merch. That said, the artists...