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<rant> There's too much talk about "strategy" followed by discussions of very tactical action items. Social posts, events, ad placements, etc. are NOT strategy. Strategy is the "what" - the high level plan for achieving an objective. Tactics are the tools and specific actions we use to execute a strategy...

ICYMI: Part 1 addressed the fragmentation of media, making it harder to reach audiences at scale. In the post-TV era, many more publishers are creating more content for more platforms, all of which have relatively smaller audiences. 2 + 2 used to = 4. Now 1...

I am NOT giving it away, but it seems many other folks are. I've been struck over the past few months by how many companies are not only willing, but eager, to produce VR content for celebrities FOR FREE. High-quality production for linear content is expensive; high-quality production...

The minute they got rid of rotary phones everything went to hell. - Jay There it is. Jay's wisdom from the latest installment of Modern Family perfectly sums up the obvious social commentary and also inherent contradiction that comes out of Connection Lost (Season 6, Ep. 16). Everything has gone...

Roku's announcements from this year's CES are a big deal. Fast Company has a comprehensive review and analysis here, but I wanted to briefly summarize and make a few points about what this could mean for the future intersection of content and technology (our sweet...

We started a process 6 weeks ago with our kick-ass friends at Machine to explore the live music space, specifically to look for ways that mobile devices and apps could enhance it beyond products that are already in the market. Today we presented the outcome of that research and design, and...

I love finding irreverence in unexpected places. Today I was in a yellow cab and decided to take the survey. Not sure many other people have had that instinct, but I was delighted by the answers to the following question (especially option C): The other example that...

I had the pleasure of visiting my friends at Google today. We met so that I could demo the latest Android watches and discuss the future of these products and the potential applications of Android Wear and other wearable technologies. If you know me you're sick of...

Re-posted from Billboard, Feb. 25, 2014 Leslie Fram is CMT's SVP of music strategy and Matthew Siegel is Viacom Music Group's VP of music strategy. Here they write about what they say is a "missed opportunity" by the tech industry to actively create products geared around...