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Re-posted from Mashable: This week, pages upon pages of commentary have been written about Facebook’s acquisition of Instagram, the astronomical valuation applied to the deal, and the competitive impetus for the transaction. But what’s most interesting is what it implies about Facebook’s perspective on content creation versus...

Re-posted from Forbes.com - Matthew Siegel On March 30, all Facebook Pages will be automatically switched over to the new timeline format. If you're a brand and you value your Facebook presence, you need to understand what this means. Timeline is an elegant and exciting new way...

Friend and Indaba Music co-founder Jesse Chan-Norris (jcn for those who know him in the virtual world, @jcn) would not allow the team at Indaba to refer to our website as a "community" for quite some time after launch. At least 2 years if memory...

I've been asked a lot lately about the process of marketing a new product. In particular, how does one go about generating initial buzz and adoption of a new consumer web or mobile application? Since this has been coming up a lot lately, I figured...

For most of media history, we have been creatures of consumption. Large corporations and centralized distribution operations pushed a small amount of expensive, high-quality content at us. Think film studios, record labels, the big book publishers, etc. Because the tools needed to create content were...

In a previous post I talked about Edgerank, the algorithm Facebook uses to determine what shows up in people's Facebook feeds, and its importance to advertisers. I wondered why more attention wasn't being paid to it. Someone was paying attention, because the WSJ is reporting that...

Over the past couple of weeks, I have pondered the competitive threat that Facebook poses to Google and vice versa. This question is of course top of mind due to the launch of Google+ (which I love by the way). This post is Part 1...

A while back the social media set started to realize that just because someone liked your brand or artist's Facebook page, they wouldn't necessarily see everything you posted to Facebook in their feed. At f8 last year Facebook discussed their Edgerank algorithm (see a good overview from...

[from The Comet] It’s true that independent musicians have access to a greater range of professional quality resources than ever before. It’s no secret that you don’t need a label deal to distribute music digitally, promote it online, or even sell custom merch. That said, the artists...

Over at Indaba Music we just launched the most epic remix contest EVER. It's N.A.S.A. featuring Kanye West, David Byrne, Chuck D, RZA, The Cool Kids, Ol' Dirty Bastard, Tom Waits, DJ AM, KRS-One, Ghostface Killah, Method Man, Lykke Li, Santogold, George Clinton, Scarface, M.I.A...