Categories
Recent Posts

I remember being on the Cousin Brucie show on 101.1 CBS-FM when I was a small child. I was amazed sitting in the studio watching him pull a "flyer" down off the "bulletin board" in the studio for an amazing product he wanted to remember...

For the uninitiated, social listening refers to the practice of parsing the content being generated on social platforms (Twitter, Facebook and Instagram being the most common) for certain keywords, phrases, or other variable dimensions (e.g. followers of specific accounts, posts in specific geographic areas). So, for...

ICYMI: Part 1 addressed the fragmentation of media, making it harder to reach audiences at scale. In the post-TV era, many more publishers are creating more content for more platforms, all of which have relatively smaller audiences. 2 + 2 used to = 4. Now 1...