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Innovative ideas are far less important than the ability to execute change. This has become one of my most strongly held convictions. Having watched many attempts at new product development and organizational change succeed - and far more fail - I've come to believe that good ideas...

In my last post I connected a failure to understand the principles of user-centered design and the stunning outcome of the 2016 election. I thought that there were some real lessons to learn, best summarized by the following (please forgive me for quoting myself): Ask users...

Thanks to @AnthonyDAvella for spurring the conversation that led to these musings. There are key principles from digital business and design that our political establishment should pay close attention to in the wake of last week's election. A little background...

Later this month I'll give a presentation at Spredfast Summit in Austin, TX in a session called "The Risks and Rewards of Celebrity and Influencer Social Voices." If you're going to be in the area, please join us! In an attempt to share with those who cannot...

Celebrity fan apps are all the rage, with many companies offering celebrities their very own apps at little-to-no upfront cost. While apps can be powerful tools for some celebs, they can also require considerable investment of time and resources, and should be pursued carefully, in...

Carl Sagan's Pale Blue Dot was one of my favorite books as a child, and it continues to shape my worldview to this day. Reflecting on the tragedies of the past few weeks, as usual, I realized that Carl might have some wise words for...

For the uninitiated, social listening refers to the practice of parsing the content being generated on social platforms (Twitter, Facebook and Instagram being the most common) for certain keywords, phrases, or other variable dimensions (e.g. followers of specific accounts, posts in specific geographic areas). So, for...

<rant> There's too much talk about "strategy" followed by discussions of very tactical action items. Social posts, events, ad placements, etc. are NOT strategy. Strategy is the "what" - the high level plan for achieving an objective. Tactics are the tools and specific actions we use to execute a strategy...

ICYMI: Part 1 addressed the fragmentation of media, making it harder to reach audiences at scale. In the post-TV era, many more publishers are creating more content for more platforms, all of which have relatively smaller audiences. 2 + 2 used to = 4. Now 1...

I am NOT giving it away, but it seems many other folks are. I've been struck over the past few months by how many companies are not only willing, but eager, to produce VR content for celebrities FOR FREE. High-quality production for linear content is expensive; high-quality production...